In this blog post, we will be discussing Instagram, and how you can use it to build a following for your business.
Before we discuss the actions you can take to become Instagram masters, we should talk about who uses Instagram. Over 90% of the 150 million people on Instagram are under the age of 35, making the social media platform an extremely attractive asset for companies in the clothing, entertainment and media industries. Even if your company targets a different audience, you can still use Instagram to benefit your brand.
So let’s get down to the nitty gritty …
Display your product or service creatively
If you can find a way to engage or entertain people with your product, it may have the potential to spread via Instagram on the web. If you provide a service, show an interesting snapshot of your colleagues at work. Just make sure they aren’t about to tuck into a BLT sandwich!
Link your Instagram feed to your Facebook or Twitter account
Make sure your existing followers on other social media platforms are aware of your Instagram account by linking your accounts. Visual content posted on Instagram will show up on other social network feeds which will increase your Instagram visibility.
Instagram has the potential to link with Facebook, Twitter, Tumblr or Flickr with a tap of your smartphone or tablet screen.
Use trends to market your business
Much like Twitter, hashtags are a key aspect of Instagram. Keeping ‘down with the kids’ is one way you can capitalise on Instagram. Using hashtags like #FollowFriday or #SelfieSunday is a good way to engage with Instagram members, even if it means that the CEO has to take a cringeworthy selfie drinking coffee. Using hashtags like these offers you wider exposure and brand visibility.
You don’t need to post daily
There’s no need to go over the top with posting on Instagram. The ‘feed speed’ is relatively slow compared to other social media platforms like Twitter or Facebook so your posts will be visible for longer. Besides, if you’re struggling to post today, the chances are you haven’t got anything worth saying, and nobody wants to see you posting just for the sake of it.
Create a schedule
Plan when and what you will be posting to Instagram. This way you can measure what time of day your posts perform the best, what types of images gain the best responses and how many people follow you within a certain timescale.
Social networking works both ways. Potential followers want to know you care about them, so reward likers and followers by following them back and liking their photos too. This way you are increasing your visibility as well as building relationships with people who have already shown interest in the content you are publishing on Instagram.
Welcome people into your workplace
What better way to build a trusting relationship than to invite followers into your office through an Instagram photo? Giving people an insight into the working life of your company gets your audience engaged with your brand. Snap the staff in the workplace, whether it’s a colleague demonstrating products, a chef cooking a gourmet meal or the marketing team playing competitive games of ping pong! It all helps to create your brand image and persona.
So, the majority of businesses can gain something positive from Instagram: giving away free content and providing an insight into your company justify including it in your social media strategy. After all, the main reason behind using any social network is to build a relationship with people.
Follow us on Instagram. We’d be delighted to follow you back and get to know you better. We’d love to hear what you think about Instagram so leave a comment below!