Should I Consider Using Video To Market My Business?

Absolutely. If content was king in 2016, video is likely to take the crown in 2017.

YouTube reports that mobile video consumption rises 100% every year, with a third of all online activity being spent watching video.

You’ve no doubt noticed how quickly video has infiltrated Facebook, with seemingly every other item in your newsfeed being a video doing it’s very best to steal your attention.

Good quality video no longer has to cost the earth – most of us carry around a high-definition video camera in our pockets that is more than capable of producing short bite-sized pieces of content that can be quickly and easily shared across your social media channels and in your email marketing.

In fact, video in email can lead to a 200-300% increase in click-through rates, and including video on a landing page can increase conversion by 80%.

Why not think about how you could utilise video in your online marketing? Maybe a demo of your latest product, or a walk-through of your showroom? Or maybe just something fun to show the personal side of your company.

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