Absolutely. If content was king in 2016, video is likely to take the crown in 2017.
YouTube reports that mobile video consumption rises 100% every year, with a third of all online activity being spent watching video.
You’ve no doubt noticed how quickly video has infiltrated Facebook, with seemingly every other item in your newsfeed being a video doing it’s very best to steal your attention.
Good quality video no longer has to cost the earth – most of us carry around a high-definition video camera in our pockets that is more than capable of producing short bite-sized pieces of content that can be quickly and easily shared across your social media channels and in your email marketing.
In fact, video in email can lead to a 200-300% increase in click-through rates, and including video on a landing page can increase conversion by 80%.
Why not think about how you could utilise video in your online marketing? Maybe a demo of your latest product, or a walk-through of your showroom? Or maybe just something fun to show the personal side of your company.