If you’re looking to increase leads, a crucial first step would be to start earning more online customer reviews for your business.
The majority of people begin their buying journey with a Google search. They scan the results looking for a reason to click. As simple as it sounds, if your company has more reviews than your competitors, there’s a good chance you’ll be the one that they are drawn to first.
Reviews are about more than just commanding attention in search. Good customer reviews boost confidence in your brand. When a real person backs up the claims you’ve made on your website about your amazing service, it has a much bigger impact then when you say it yourself.
By gaining a steady flow of online customer reviews about your business, you’ll be increasing Google’s confidence in your brand too, which will naturally lead to a positive increase to your rankings.
So online reviews really do matter, and play a critical role in a buyer’s decision-making process and willingness to buy.
Start earning reviews by asking a handful of your customers to give your business some feedback via your Google ‘My Business’ page, Facebook page, or Yelp page – and further increase your chances of turning those browsers into buyers.