The majority of people begin their buying journey with a Google search. They scan the results looking for a reason to click. As simple as it sounds, if your company has more reviews than your competitors, there's a good chance you'll be the one that they are drawn to first.Reviews are about more than just commanding attention in search. Good customer reviews boost confidence in your brand. When a real person backs up the claims you've made on your website about your amazing service, it has a much bigger impact then when you say it yourself.By gaining a steady flow of online customer reviews about your business, you'll be increasing Google's confidence in your brand too, which will naturally lead to a positive increase to your rankings.So online reviews really do matter, and play a critical role in a buyer's decision-making process and willingness to buy.Start earning reviews by asking a handful of your customers to give your business some feedback via your Google 'My Business' page, Facebook page, or Yelp page – and further increase your chances of turning those browsers into buyers.