“If you build it, they will come” is still a big assumption amongst new site owners, but with over 1 billion sites on the web, you need to put in some serious effort to get your site noticed. The more places your website is featured around the web, the more exposure to potential customers you will receive.
Around 80% of people will use a search engine to find local businesses. More importantly, over 95% of those people will only browse the sites featured on the first page of results – so good search engine optimisation is essential for getting your website in front of more prospects.
List your business on the major business directories to help grow your online footprint. We recommend starting with Google’s ‘My Business’ – it’s easy to set up and will communicate with Google Search much more effectively than other directories.
Researching where your direct competitors and other similar businesses have listed themselves using a tool such as Whitespark, will help you quickly identify high-authority sites that are worth you getting listed on. These listings will create valuable links back to your website, which over time should give your rankings a boost.
As well as creating off-site backlinks from around the web, you should also focus on ‘on-site’ and ‘on-page’ optimisation – check out our marketing tips to get you started.