13 quick tips to help you find the other side of the digital marketing rainbow.
1. Great design
It’s been scientifically proven that users will trust a better-looking website over a messy, mediocre-looking one. Don’t lose your customers to your competition and make sure your site is as clean and polished as it can be!
2. User experience
Broken links, missing images and general website bugs not only make your site difficult to use, but reduces your credibility and trust in your brand, leaving customers frustrated. A good user experience will bring customers back to your site and represent you as a forward-thinking, customer-attentive company.
3. Clear contact
If your visitors need to contact you, make sure it’s easy for them to do so. Ensure all your contact information is as clear and accessible as possible. People will not waste any time hunting for your details and will quickly move onto a competitor website if they can't find what they're looking for.
4. Good imagery
The images you use for your website, marketing campaigns and social media channels are a reflection of your brand, so take the time to choose the very best images that represent your company well. Low-quality images scream unprofessionalism, and reduces trust in your brand. Good photography is an absolute must when selling products so that users know exactly what they’re getting. Would you buy a product with fuzzy, blurry or a lack of images? No? Neither would your customers.
5. Be dynamic
A blog that's regularly maintained, along with appropriate social media channels will represent you as a cutting-edge company and boost exposure to your site. Blogs are great for presenting your company as an authority in your industry and social media is a great way to connect with your audience and gain customer insights.
6. Get straight to the point
Decide what you want to say, and say it. Don’t fill up your site with walls of text, as users will skim through your site. Try and avoid large paragraphs of text as people will struggle to read them. Even if you are writing a lengthy blog post, structure your text with short paragraphs, headings and images, just like we've done here in this article.
7. Email campaigns
A great way to keep in touch with current and potential customers so you’re not forgotten once the transaction or service is complete! Email campaigns are still one of the most effective marketing channels as they have a high customer reach - great for advertising latest offers and news.
8. SEO
Don’t leave your site’s views up to luck. Search Engine Optimisation targets the right audience for your business and gets your company seen by the right people, so make sure you have an effective SEO strategy in place.
9. Responsive
Websites are seen in so many devices that having a responsive site is no longer optional. If your website isn't mobile-ready, potential customers will be clicking off straight away to find a competitor who is. Google also ranks down non-responsive sites, so don’t let your SEO suffer as well!
10. Performance
If your site is slow, your users will leave faster than you can say luck! Don’t lose out on potential sales – make sure your site is on top form and you have the appropriate hosting for your business.
11. Analytics
Don't waste time on marketing channels that don't work. Analytics show what’s working on your website and where your users are coming from, so that you can find out which advertising channels are working best. We recommend installing Google Analytics and Hotjar to gain valuable online insights.
12. Always improve
Know what you want your visitors to do when they land on your page. Make sure your primary goal is prominent and easy to achieve, and test variations to improve your chances of conversion. If your website lacks direction, visitors will get confused, leaving them with one clear option – the back button!
13. Security
A hack of your website can lead to devastating effects on your business. Avoid this back luck by securing your site with string passwords, decent hosting, and an SSL certificate.
Is your site looking for luck?
There are plenty of websites out there that once built get left up to chance. A website needs to evolve and you need to adopt online marketing strategies to ensure you are doing everything you can do to boost your online luck. Hopefully the above tips will give you some places to start, but if you need any further assistance then why not get in touch?
