- It allows to engage with your target audience
- You can share more in-depth content - posts can be of any length, and include videos, audio etc.
- Google+ 'circles' allow you to share specific information with relevant people
- It provides a professional and business-like environment
- Your work and business can be showcased to a greater extent
- It helps you to be found more easily in the search engines - SEO is greatly enhanced by your Google+ page