Optimise for Mobile

Optimise for Mobile

80% increase in smartphone / tablet email opens.

Not anymore. As you probably know, all that's needed these days is an up-to-date smart phone, and with one slide of the screen your virtual life appears.With this in mind, it's no surprise that the latest email analytics are showing an 80% increase in smartphone and tablet opens over the last six months. This is an increase of more than double since 2011, and by the year 2013, forecasts predict that there will be 1.7 billion mobile internet users. Another statistic shows that the month of February 2012 saw an even split between mobile, desktop and webmail opens for the first time ever.

Why should my email marketing be mobile optimised?

From a business point of view, it's vital to keep up with change. While potential clients are viewing websites through a mobile, it seems the five-second rule is becoming a two second rule –  if the user can't find what they want quickly, it's likely that you will lose them to the Google abyss.

Pocket watch

Two seconds I hear you say… Well don't panic, there's a few things that can help streamline your website, and with mobile views increasing so rapidly, even Google is now constantly monitoring internet-access rates, ranging from hotels through to airport lounges all around the world, to seek ways of speeding things up.In fact, Google recently updated its Analytics feature to allow web publishers overlay the speed of their site with business measurements such as revenue per day. This provides a detailed breakdown on their investment.

Start optimising

A few ways to ensure your website is up there with the best of them is by using good image compression techniques, clean HTML/CSS code, and fast-loading scripts.So remember, always check your website on more than one mobile device. Does it load quickly? Does it look good? If not, consider how this could lose potential business, and seek a web guru to get it right. (By the way, we like to think of ourselves as one of those).Why not see how these stats compare with your own using Email Analytics. Break-down your open rate and find out if your audience has gone mobile.

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David Jemison

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