Why unique content can generate traffic for your website

Why unique content can generate traffic for your website

David Jemison

May 22, 2017
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5 min read

Do you want to generate traffic for your website? Are you unsure about how to achieve online success for your business?

High-quality, unique content can help to drive traffic and increase sales for your business. We explain why below and demonstrate just how important content is for your overall online success.

1. You will get found online

If you are a part of the 21% of small businesses who don't know that blogging and creating unique content helps your SEO, then you are in trouble.  SEO helps improve your organic search engine ranking on search engines, so when potential customers search for something on say, Google, your website will be one of the first to show up.

Lady viewing featured snippet Google results

The higher up you are on a search engine results page, the more likely someone will click on your page and the more likely that you will generate traffic for your website. To find this kind of success, you must invest in unique content to help your SEO. New content that appeals to your target audience will ensure that potential customers will like it and share it, which will further increase visits to your site.

2. People will understand your message

Right now, you have 8 seconds to capture the attention of potential consumers who enter your website and let them know what your message is. Given that 8 seconds really isn't a lot of time, you must have creative content that is of a high quality, so you can translate the message of your site very quickly.What do you want to say? What do you want your potential consumers to know? Why do you want them to choose you over your competitors. Ponder those questions, and then get planning and writing.

Website planning

Make sure your posts are well thought out and nicely structured. It can also help to write as though you are directly speaking to your audience. Make your content feel genuine and your website audience will be glad they clicked on your link in the first place. They will be more likely to share your content and help you boost traffic.

3. Higher retention rate

Which leads us to our next point, that unique content will lead to a higher retention rate. Customer retention means your audience liked what they read or saw so much that they continued coming back to your website. In fact, just a 5% increase in customer retention can increase your profits between 25% and 125%. Capture this traffic success and consider incorporating methods into your website such as:

  • Increasing personalisation of your content
  • Incorporating smart surveys
  • Aligning calls-to-actions with your focus keywords

4. More social media attention

Facebook thumbs up

Again, if you have unique content on your website, then your audience will be more likely to share it on social media and help you generate traffic. To increase your social media presence, make sure you engage with your viewers on each platform. Creating valuable content will give people a reason to follow and engage with you, leading to higher visibility.Not to mention, if you find influencers through social media, you can find people who will help you increase followers, engagement, and influence. To write content that will make sure you are seen on social media and that you write efficiently with keywords throughout. Focus on your goals and link to your content through each social media account.

5. Increase authenticity

When you have high-quality content on your website, you will increase your own authenticity. This authenticity is important because of:

An overload of options

Consumers have a wide range of media and there are tons of competitors that can take away your business and traffic from any platform, which is not so helpful. Since consumers barely have much of an attention span, you must stand out from the crowd through your authentic content.

Niches

If you increase your authenticity in your unique niche, then you will find an increase in traffic. Though you can't cater to everyone, your audience will be smaller, but they'll be more engaged, which is more beneficial to your website. Overall interest levels will be higher as your content will be more specific to them.

Black and white image of audience

Find this authenticity by defining your set of customers, determining what is important to them, and then delivering that content in a relevant manner. This will develop their trust for you and increase your overall traffic.

6. Increase credibility

Besides authenticity, unique content will also increase your credibility. This is vital to the success of your website because subscribers make decisions based off of credible, trustworthy content. Credibility will also:

Build your reputation

If you want to retain and increase your audience, then you must build up your reputation through credible content. Your content must be fact-checked, include vetted information, and ensure quotes come from people with plenty of experience.

Increase your accountability

To build a solid reputation, you must also accept accountability when necessary. If you accidentally make a mistake or publish false content, then own up to it. Admit wrongdoing when necessary and hold yourself accountable. Keep in mind that the more efficiently you work towards being a credible authority figure in your niche, the more trust you will gain from your site and your potential consumers.Focus on what your potential audience is interested in and thoroughly research those topics to develop a strong content strategy. Give great advice and turn engagement into content when necessary.

7. Build your personal brand online

Last but not least, you will generate traffic through unique content because it will build your personal brand online. Branding is a powerful tool that will help your website stand out from the crowd and increase viewers. Use these branding tips and you will drive success by:

  • Caring for your audience
  • Understanding your brand values
  • Determining your brand statement
  • Focusing on content creation
  • Hiring professional content writers
  • Increasing brand reviews by consumers

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