A distinctive identity that is instantly recognisable to those within the brand's target audience.
As a new event on the scene, a distinctive identity was required to represent the brand across all mediums that would be memorable yet simplistic, with a comprehensive website containing all the event information along with the ability to purchase tickets, accommodation, and merchandise.
We combined the concept of the bunker alongside the camping element to create a simple yet effective logo that perfectly represents the brand. We took this identity and translated it across a dynamic website, as well as a range of t-shirts.
The result is a distinctive brand that is instantly recognisable to those within the event's target audience, and a website that has everything required to support the sales and marketing of the event.
