Beat Bunker

A distinctive identity that is instantly recognisable to those within the brand's target audience.

Background

Challenge

As a new event on the scene, a distinctive identity was required to represent the brand across all mediums that would be memorable yet simplistic, with a comprehensive website containing all the event information along with the ability to purchase tickets, accommodation, and merchandise.

Process

We combined the concept of the bunker alongside the camping element to create a simple yet effective logo that perfectly represents the brand. We took this identity and translated it across a dynamic website, as well as a range of t-shirts.

Results

The result is a distinctive brand that is instantly recognisable to those within the event's target audience, and a website that has everything required to support the sales and marketing of the event.

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