Canalside

As a waterside development, we stylised the letters CS to represent the flow of the canal, creating a unique brand image that is modern and memorable. Taking cues from the forward-thinking, eco nature of the development, the website uses a natural colour palette, clear iconography, and subtle interaction animations. Further use of curved shapes serves to accentuate the canalside connection and tie in the logo design.

The result is a clear identity that is both modern yet timeless. Custom photography helps sell the area, and the periodic unveiling of development phases as they're being built, keeps visitors coming back to find out more. The brand provides a solid reference identity from which the brands of each individual phase can be developed to ensure brand continuity, tying everything together in a beautiful way.