Positioning a forward-thinking business in a fresh new way without confusing existing customers.



With an already well-established brand name (Doctor Photo), we needed to ensure that the new brand of DCTR was both relatable to existing customers of their legacy services, while also presenting a fresh image that would fit their cutting-edge new services.


We designed a bold new website using Webflow that showcases all the services that DCTR have to offer. Subtle use of animation helps to portray the forward-thinking nature of the business and highlight the benefits of their work. Obvious routes to access their existing online application retain familiarity for existing users, while clear call-to-actions help attract new interest.


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