Bridges Estate Agents

A milestone in property marketing

Bridges Estate Agents have been selling and letting property in the Surrey & Hampshire area for over 25 years. After short-listing several digital agencies, they chose Deuce as their partner to design and build a bespoke new web platform with a much-improved user experience.

We built them a modern new digital platform focusing heavily on the property search experience and driving conversions.

Bridges Ipad view

Challenge

Their previous site received a healthy amount of visitors, but lacked many of the features that property seekers have come to expect through sites such as Rightmove and Zoopla.

Process

We set up heat-mapping and session recording on their existing site from the get-go, as we knew that data gathered about existing users would prove invaluable in steering content and design decisions for the new site.

Solution

Making property search the key focus for visitors landing on the homepage, we designed a natural-language search interface with preset options to help users quickly narrow their search criteria and find what they are looking for.

Results

valuation requests increased by 139%
visitor duration increased by 13%
bounce rate improved by 28%