Flooring the competition

Floorcraft is a family-run business with more than 50 years’ combined experience installing hardwood floors, vinyl floors and carpets in commercial and residential premises.


Floorcraft had minimal online presence and needed an SEO-friendly site to kickstart a digital marketing strategy.


We designed the site with the primary goals in mind – promote their products and services, prompt visitors to call or visit the store, and optimised for SEO.


The website integrates plenty of image galleries for their product ranges and features a strong contact call-to-actions. The site also includes a blog, Google virtual showroom tour, and FAQ section to boost search rankings.