What does music say about online marketing? Quite a lot actually! Most would disagree, but we believe that there's a hidden motive behind these famous motifs.
See what you think. Could these songs have been inspired by marketing?
Supertramp - Give A Little Bit
Content marketing has become a huge part of the online marketing world. Supertramp hit the nail on the head with their online marketing strategy.Give and you shall receive. Offer your audience something of value, whether it’s a latest news blog post, montage video from a recent event or infographic packed with industry statistics, you have a great opportunity to build relationships with an audience that may return to your brand in the future.
Fleetwood Mac - Go Your Own Way
Don’t be afraid to try something new and creative. The aim of your marketing is to leave a lasting memory and build trust with your audience. Essentially you want to enhance your brand’s visibility to increase traffic and generate leads. Therefore you should be creating interesting, relevant and digestible content that will remind people of your brand.The Ice Bucket Challenge took the online world by storm in 2014. Who would have thought that would work!? Thinking outside the box really can pay off.
Simon & Garfunkel - Keep The Customer Satisfied
There’s no doubt that when Paul and Art wrote this song, they were referring to the user’s browsing your site.You should aim to keep your customer satisfied throughout their visit to your site. Yes, you may want to collect information such as email address by suggesting that they sign up to a mailing list, but what’s more important is that you are providing the user with content that they will find interesting and useful.If you aren’t providing your customer with anything of value, they will become extremely dissatisfied and will most likely go elsewhere.
Take That - Patience
It’s important to give your marketing efforts the time it needs to blossom. Take That really capture the importance that patience has to play when building up a strong and successful marketing strategy. If you have solid foundations for a successful marketing plan, you should see positive results in time.On the contrary, it’s important that you are evaluating your strategies in a timely manner. If you’ve been married, had children and seen England win the World Cup and still haven’t seen any success from your marketing efforts, you might need to make some drastic changes…
Bob Dylan - The Times They Are A Changin’
Are you still practicing dated marketing techniques? Times are changing, and with that comes a change in business. Make sure you are up to date with the modern going ons in the marketing world and the industry you are working in.Social media is one of the most modern forms of online marketing. If you are one of the very few brands not capitalising on the wonder that is social media, get yourself signed up to Twitter, Facebook, Instagram, Google+ or Pinterest and learn what you can do to enhance your social presence on the web.
ABBA - The Winner Takes It All
Unless your company is one of a kind, you are going to have competitors, and a lot of them. Creating a business on the web is becoming easier and easier with the development of easy-to-use software and educational resources. It’s important that your marketing efforts are at a high standard to compete with your rivals.Those beautiful Swedes have spoken wisely. If your marketing strategy is flaccid and stale, you’ll find it extremely hard to compete with those who have a competitive, professional and engaging marketing strategy in place, thus the winner takes it all.
We’d like to think these artists were sitting in their apartments, drinking some beers whilst having a heated debate about marketing when they wrote these hits. What songs do you know that were inspired by marketing? We look forward to hearing your suggestions. Thanks for reading!