What Is a Call-to-Action and How Will It Benefit My Business?

You created your website with a specific goal in mind. Maybe to generate more enquiries, increase sales or entice more visitors to your shop.

Whatever your ambition, if your site lacks a strong call-to-action, you’ll have little luck in achieving that goal.

In web terms, a call-to-action, or CTA, is most often a stand-out message accompanied by a button that prompts the visitor to do something depending on their place in the decision making process.

Here’s a few examples. A transitional CTA for visitors that are undecided might be ‘Join Our Newsletter’ or ‘Download Our Guide’. A direct CTA, for committed customers, would be ‘Sign Up Now’, ‘Buy Now’ or ‘Get Started’.

If your CTA is cluttered within a page, it will only lead to confusion. Provide space and clarity.

With so many messages fighting for attention, don’t make your customers work hard – clearly direct them and get better results.