A content upgrade is piece of content featured on a website that is offered in exchange for a reader’s email address.
It should provide additional value to the free content that precedes it on a corresponding blog article (hence the term ‘upgrade’), offered in the form of an ebook, slideshow, video training series or exclusive access.
Studies show that this type of supplementary content creates an unresolved open loop in the user’s mind, that can only be closed by acquiring the additional resource on offer. Much the same as when a film ends on a cliff-hanger, a content upgrade spark curiosity and appeals to our need for a conclusion.
Aside from this, information that builds upon a related blog post and improves or enhances it’s quality helps towards building a stronger list of subscribers as it provides valuable insight into the true needs of the people interested in your offering.