MCC Marine Services

Making waves in Southampton

MCC Marine are a Southampton-based boat brokership and sole dealer for the Quintrex, Mazury and Master boat brands in the UK. They asked us to help them build their brand, including an integrated portfolio website, event marketing materials, and a digital solution for capturing leads at shows.

Challenge

MCC needed a distinctive new brand, and a site to showcase their portfolio of boats, both new and used, and allow visitors to easily filter the listings to find boats within their price range or preferences.

Process

Our design focused on helping users get from boat to contact as easily and quickly as possible. We simplified the boat filter options into drop downs and sliders for an easy, accessible boat search, along with clear contact sections with pop-up forms to generate immediate user response. We also integrated their data feed from a third-party boat listings site so that used boat listings need only be administered in one place.

Solution

Our build shows off MCC's extensive boat range, and a new search system makes finding products easy. All pages have clear contact options, and boat pages include social buttons to generate shareable content. We also created email campaigns using our bespoke emailing platform, along with an iPad app to collect leads during the Southampton Boat Show.